Day: October 28, 2022

Rock ‘n’ Roll Pioneer Jerry Lee Lewis Dies at 87 

Jerry Lee Lewis, the untamable rock ‘n’ roll pioneer whose outrageous talent, energy and ego collided on such definitive records as “Great Balls of Fire” and “Whole Lotta Shakin’ Goin’ On” and sustained a career otherwise upended by personal scandal, died Friday morning at 87.

The last survivor of a generation of groundbreaking performers that included Elvis Presley, Chuck Berry and Little Richard, Lewis died at his Mississippi home, south of Memphis, Tennessee, representative Zach Farnum said in a release. The news came two days after the publication of an erroneous TMZ report of his death, later retracted.

Of all the rock rebels to emerge in the 1950s, few captured the new genre’s attraction and danger as unforgettably as the Louisiana-born piano player who called himself “The Killer.”

Tender ballads were best left to the old folks. Lewis was all about lust and gratification, with his leering tenor and demanding asides, violent tempos and brash glissandi, cocky sneer and crazy blond hair. He was a one-man stampede who made the fans scream and the keyboards swear, his live act so combustible that during a 1957 performance of “Whole Lotta Shakin’ Goin’ On” on “The Steve Allen Show,” chairs were thrown at him like buckets of water on an inferno.

“There was rockabilly. There was Elvis. But there was no pure rock ’n ’roll before Jerry Lee Lewis kicked in the door,” a Lewis admirer once observed. That admirer was Jerry Lee Lewis.

But in his private life, he raged in ways that nearly ended his career.

For a brief time, in 1958, he was a contender to replace Presley as rock’s prime hit maker after the latter was drafted into the Army. But while Lewis toured in England, the press learned three damaging things: He was married to 13-year-old (possibly even 12-year-old) Myra Gale Brown, she was his cousin, and he was still married to his previous wife. His tour was canceled, he was blacklisted from the radio and his earnings dropped overnight to virtually nothing.

“I probably would have rearranged my life a little bit different, but I never did hide anything from people,” Lewis told The Wall Street Journal in 2014 when asked about the marriage. “I just went on with my life as usual.”

Struggles

Over the following decades, Lewis struggled with drug and alcohol abuse, legal disputes and physical illness. Two of his many marriages ended in his wives’ early deaths. Brown herself divorced him in the early 1970s and would later allege physical and mental cruelty that nearly drove her to suicide.

“If I was still married to Jerry, I’d probably be dead by now,” she told People magazine in 1989.

Lewis reinvented himself as a country performer in the 1960s, and the music industry eventually forgave him, long after he stopped having hits. He won three Grammys, and he recorded with some of the industry’s greatest stars. In 2006, Lewis came out with “Last Man Standing,” featuring Mick Jagger, Bruce Springsteen, B.B. King and George Jones. In 2010, Lewis brought in Jagger, Keith Richards, Sheryl Crow, Tim McGraw and others for the album “Mean Old Man.”

In “The Rolling Stone Illustrated History of Rock & Roll,” first published in 1975, he recalled how he convinced disc jockeys to give him a second chance.

“This time I said, ‘Look, man, let’s get together and draw a line on this stuff — a peace treaty, you know,’ ” he explained. Lewis would still play the old hits on stage, but on the radio he would sing country.

Lewis had a run of top 10 country hits between 1967 and 1970, and hardly mellowed at all. He performed drinking songs such as “What’s Made Milwaukee Famous (Has Made a Loser Out of Me),” the roving eye confessions of “She Still Comes Around” and a dry-eyed cover of a classic ballad of abandonment, “She Even Woke Me Up to Say Goodbye.” He had remained popular in Europe, and a 1964 album, “Live at the Star Club, Hamburg,” is widely regarded as one of the greatest concert records.

A 1973 performance proved more troublesome: Lewis sang for the Grand Ole Opry and broke two long-standing rules — no swearing and no non-country songs.

Lewis married seven times and was rarely far from trouble or death. His fourth wife, Jaren Elizabeth Gunn Pate, drowned in a swimming pool in 1982 while suing for divorce. His fifth wife, Shawn Stephens, 23 years his junior, died of an apparent drug overdose in 1983. Within a year, Lewis had married Kerrie McCarver, then 21. She filed for divorce in 1986, accusing him of physical abuse and infidelity. He countersued, but both petitions eventually were dropped. They finally divorced in 2005 after several years of separation. The couple had one child, Jerry Lee III. Another son by a previous marriage, Steve Allen Lewis, 3, drowned in a swimming pool in 1962, and son Jerry Lee Jr. died in a traffic accident at 19 in 1973.

His finances were also chaotic. Lewis made millions, but he liked his money in cash and ended up owing hundreds of thousands of dollars to the Internal Revenue Service. When he began welcoming tourists in 1994 to his longtime residence near Nesbit, Mississippi — complete with a piano-shaped swimming pool — he set up a 900 phone number fans could call for a recorded message at $2.75 a minute.

First piano

The son of one-time bootlegger Elmo Lewis and the cousin of TV evangelist Jimmy Swaggart and country star Mickey Gilley, Lewis was born in Ferriday, Louisiana. As a boy, he first learned to play guitar, but found the instrument too confining and longed for an instrument that only the rich people in his town could afford: a piano. His life changed when his father pulled up in his truck one day and presented him with one.

“My eyes almost fell out of my head,” Lewis recalled in “Jerry Lee Lewis: His Own Story,” written by Rick Bragg and published in 2014.

He took to the piano immediately and began sneaking off to Black juke joints and absorbing everything from gospel to boogie-woogie. Conflicted early on between secular and scared music, he quit school at 16, with plans of becoming a piano-playing preacher. Lewis briefly attended Southwestern Assemblies of God University in Waxahachie, Texas, a fundamentalist Bible college, but was expelled, reportedly, for playing the “wrong” kind of music.

“Great Balls of Fire,” a sexualized take on biblical imagery that Lewis initially refused to record, and “Whole Lotta Shakin’ ” were his most enduring songs and performance pieces. Lewis had only a handful of other pop hits, including “High School Confidential” and “Breathless,” but they were enough to ensure his place as a rock ‘n’ roll architect.

“No group, be it [the] Beatles, Dylan or Stones, have ever improved on ‘Whole Lotta Shakin’ ‘ for my money,” John Lennon would tell Rolling Stone in 1970.

A roadhouse veteran by his early 20s, Lewis took off for Memphis in 1956 and showed up at the studios of Sun Records, the musical home of Presley, Carl Perkins and Johnny Cash. Told by company founder Sam Phillips to go learn some rock ‘n’ roll, Lewis returned and soon hurried off “Whole Lotta Shakin’ ” in a single take.

“I knew it was a hit when I cut it,” he later said. “Sam Phillips thought it was gonna be too risque, it couldn’t make it. If that’s risque, well, I’m sorry.”

In 1986, along with Presley, Berry and others, he made the inaugural class of inductees for the Rock and Roll Hall of Fame and joined the Country Hall of Fame this year. The Killer not only outlasted his contemporaries but saw his life and music periodically reintroduced to younger fans, including in the 1989 biopic “Great Balls of Fire,” starring Dennis Quaid, and Ethan Coen’s 2022 documentary “Trouble in Mind.” A 2010 Broadway musical, “Million Dollar Quartet,” was inspired by a recording session that featured Lewis, Presley, Perkins and Cash.

He won a Grammy in 1987 as part of an interview album that was cited for best spoken word recording, and he received a lifetime achievement Grammy in 2005. The following year, “Whole Lotta Shakin’ ” was selected for the Library of Congress’ National Recording Registry, whose board praised the “propulsive boogie piano that was perfectly complemented by the drive of J.M. Van Eaton’s energetic drumming. The listeners to the recording, like Lewis himself, had a hard time remaining seated during the performance.”

A classmate at Bible school, Pearry Green, remembered meeting Lewis years later and asking if he was still playing the devil’s music.

“Yes, I am,” Lewis answered. “But you know it’s strange, the same music that they kicked me out of school for is the same kind of music they play in their churches today. The difference is, I know I am playing for the devil, and they don’t.”

Lewis is survived by his wife, Judith; children Jerry Lee III, Ronnie Lewis, Phoebe Lewis and Lori Lancaster; a sister; and many grandchildren.

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YouTube to Help Users Make Informed Health Care Decisions

YouTube announced Thursday it wants to help people make informed health care decisions by allowing more medical sources to share videos on its platform.  

“At YouTube, we’re working to make it easier for people to find authoritative information to help answer their questions, and we’re putting health professionals at the core of our efforts to connect people with helpful content,” the company said on its website. 

Doctors, nurses, and other health care professionals can now apply to have their video channels certified to participate in You Tube’s health features, something that, until now, has only been available to educational institutions, public health departments, hospitals and government entities.

“The reality is that the majority of healthcare decisions are made outside the doctor’s office, in the everyday lives of our patients,” YouTube said.  “That’s why YouTube Health has been working on additional ways to help doctors, nurses, mental health professionals and health care information providers to bring high quality health information into the spaces that people visit throughout their day – like their favorite video-sharing app. 

“This new step will allow us to expand to include high quality information from a wider group of health care channels,” the company said.

YouTube has been criticized in the past for being home to some misinformation about COVID-19 vaccines but has since banned the misleading information.

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Tuberculosis Cases on Rise After COVID-19, Reversing Years of Progress

Tuberculosis case numbers increased from 2019 to 2021, reversing years of progress as the COVID-19 pandemic disrupted access to treatment and testing, the World Health Organization said Thursday. 

“For the first time in nearly two decades, WHO is reporting an increase in the number of people falling ill with TB and the drug-resistant tuberculosis, alongside an increase in TB related deaths,” said Tereza Kasaeva, director of the U.N. health agency’s global TB program. 

A WHO report released Thursday stated that more than 10 million people got tuberculosis in 2021, a 4.5% increase from 2020. Roughly 450,000 cases involved individuals infected with the drug-resistant TB strain, a 3% increase from 2020 to 2021. Most of these cases were reported in India, Indonesia, Myanmar and the Philippines.

The COVID-19 pandemic “continues to have a damaging impact on access to TB diagnosis and treatment,” WHO said. COVID-19 restrictions, such as lockdowns and physical distancing, resulted in fewer people being diagnosed and getting the necessary treatment. With fewer people being diagnosed and treated for TB, more patients unknowingly spread the disease to others. As a result, more than a decade of progress was lost, said Dr. Mel Spigelman, president of the nonprofit TB Alliance. 

Tuberculosis is caused by bacteria that attack the lungs. The disease is mainly spread through the air and, after COVID-19, tuberculosis is the world’s deadliest infectious disease. It primarily affects adults, particularly those who are malnourished or immunocompromised, in developing countries. More than 95% of cases are in developing countries.

The downturn of the global economy during the pandemic worsened the problem, as families faced unbearable costs due to their treatment, especially in developing countries. 

Dr. Hannah Spencer, with Doctors Without Borders in South Africa, suggested lowering the prices of tuberculosis treatment to no more than $500 to help low-income patients. WHO also suggested that more countries should cover the cost of TB diagnosis and treatment. 

“If the pandemic has taught us anything, it’s that with solidarity, determination, innovation and the equitable use of tools, we can overcome severe health threats,” WHO Director-General Tedros Adhanom Ghebreyesus said in a news release Thursday. “Let’s apply those lessons to tuberculosis. It is time to put a stop to this long-time killer.” 

Some information in this report came from The Associated Press, Reuters and Agence France-Presse.

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Hawaii’s Big Island Gets Warning as Huge Volcano Rumbles

Hawaii officials are warning residents of the Big Island that the world’s largest active volcano, Mauna Loa, is sending signals that it may erupt.

Scientists say an eruption isn’t imminent, but they are on alert because of a recent spike in earthquakes at the volcano’s summit. Experts say it would take just a few hours for lava to reach homes closest to vents on the volcano, which last erupted in 1984.

Hawaii’s civil defense agency is holding meetings across the island to educate residents about how to prepare for a possible emergency. They recommend having a “go” bag with food, identifying a place to stay once they leave home and making a plan for reuniting with family members.

“Not to panic everybody, but they have to be aware of that you live on the slopes of Mauna Loa. There’s a potential for some kind of lava disaster,” said Talmadge Magno, the administrator for Hawaii County Civil Defense.

The volcano makes up 51% of the Hawaii Island landmass, so a large portion of the island has the potential to be affected by an eruption, Magno said.

There’s been a surge of development on the Big Island in recent decades — its population has more than doubled to 200,000 today from 92,000 in 1980 — and many newer residents weren’t around when Mauna Loa last erupted 38 years ago. All the more reason why Magno said officials are spreading the word about the science of the volcano and urging people to be prepared.

Mauna Loa, rising 13,679 feet (4,169 meters) above sea level, is the much larger neighbor to Kilauea volcano, which erupted in a residential neighborhood and destroyed 700 homes in 2018. Some of its slopes are much steeper than Kilauea’s so when it erupts, its lava can flow much faster.

During a 1950 eruption, the mountain’s lava traveled 15 miles (24 kilometers) to the ocean in less than three hours.

The Hawaiian Volcano Observatory, which is part of the U.S. Geological Survey, said Mauna Loa has been in a state of “heightened unrest” since the middle of last month when the number of summit earthquakes jumped from 10 to 20 per day to 40 to 50 per day.

Scientists believe more earthquakes are occurring because more magma is flowing into Mauna Loa’s summit reservoir system from the hot spot under the earth’s surface that feeds molten rock to Hawaii’s volcanoes.

The temblors have declined in frequency in recent days but could rise again.

More than 220 people attended a community meeting last weekend that county civil defense officials held in Ocean View, a neighborhood that lava could reach in hours if molten rock erupts through vents on Mauna Loa’s southwest flank.

Bob Werner, an Ocean View resident who didn’t attend the meeting, said it’s wise to be aware of a possible eruption but not to fear it. He’s not concerned that the neighborhood would be completely cut off, if lava flows across the only road connecting it to the bigger towns of Kailua-Kona and Hilo, where many people do their shopping.

The “greater concern is it will be extremely annoying to drive an extra hour or two hours to get the same stuff,” he said.

Ryan Williams, the owner of the Margarita Village bar in Hilo, said the volcanic unrest wasn’t worrying customers who are used to warnings.

There could still be a heightened sense of urgency since officials have been holding town hall meetings, urging people to prepare.

“But everything I’ve read or heard, they trying to kind of assure people that conditions have not changed,” Williams said. “There’s no imminent eruption, but just to be alert.”

Magno said his agency is talking to residents now because communities closest to vents likely wouldn’t have enough time to learn how to respond and prepare once the observatory raises its alert level to “watch,” which means an eruption is imminent.

The current alert level is “advisory” meaning the volcano is showing signs of unrest yet there’s no indication an eruption is likely or certain.

Residents in other parts of the island would have more time to react.

Lava from Mauna Loa’s northeast flank could take days or weeks to reach residential communities. That’s because the mountain’s slopes on that side are relatively gentle and because towns are farther from volcanic vents.

Frank Trusdell, research geologist at the Hawaiian Volcano Observatory, said all of Mauna Loa’s eruptions in recorded history have started in its summit crater. About half of them stayed there, while the other half later spewed lava from vents lower down the mountain.

Lava erupting from the summit generally doesn’t travel far enough to reach residential areas.

Mauna Loa has erupted 33 times since 1843. It last erupted in 1984 when lava flowed down its eastern flank only to stop 4.5 miles (7.2 kilometers) short of Hilo, the Big Island’s most populous town.

Mauna Loa also has a history of disgorging huge volumes of lava.

In the 1950 eruption, which lasted for 23 days, Mauna Loa released 1,000 cubic meters (1,307 cubic yards) of lava per second. In contrast, Kilauea released 300 cubic meters (392 cubic yards) per second in 2018.

The earthquakes could continue for a while before any eruption: increased seismic activity lasted for a year before a 1975 eruption and a year-and-a-half before the 1984 one. Alternatively, the temblors could subside and Mauna Loa may not erupt this time.

Trusdell said residents should look at his agency’s maps and learn how quickly lava may show up in their neighborhood. He also urged people living in one of the short-notice areas to pay attention if the summit turns red.

“All you got to do is look up there and see the glow. You grab your stuff, throw it in the car and drive. Go!” he said.

They can always go home after if the lava ultimately doesn’t flow into their neighborhood, he said.

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Timeline of Billionaire Elon Musk’s Bid to Control Twitter

On Oct. 4, Elon Musk reversed himself and offered to honor his original proposal to buy Twitter for $44 billion — a deal he had spent the previous several months trying to wriggle out of. He posted a video of himself arriving at Twitter headquarters Wednesday, and Thursday evening new outlets announced the deal had been completed and Musk had fired at least two top Twitter executives.

If the case has your head spinning, here’s a quick guide to the major events in the saga featuring the billionaire Tesla CEO and the social platform.

January 31: Musk starts buying shares of Twitter in near-daily installments, amassing a 5% stake in the company by mid-March.

March 26: Musk, who has tens of millions of Twitter followers and is active on the site, says he is giving “serious thought” to building an alternative to Twitter, questioning the platform’s commitment to “free speech” and whether Twitter is undermining democracy. He also privately reaches out to Twitter board members including his friend and Twitter co-founder Jack Dorsey.

March 27: After privately informing Twitter of his growing stake in the company, Musk starts conversations with its CEO and board members about potentially joining the board. Musk also mentions taking Twitter private or starting a competitor, according to later regulatory filings.

April 4: A regulatory filing reveals that Musk has rapidly become the largest shareholder of Twitter after acquiring a 9% stake, or 73.5 million shares, worth about $3 billion.

April 5: Musk is offered a seat on Twitter’s board on the condition he amass no more than 14.9% of the company’s stock. CEO Parag Agrawal said in a tweet that “it became clear to us that he would bring great value to our Board.”

April 9: After exchanging pleasantries and bonding by text message over their love of engineering, a short-lived relationship between Agrawal and Musk sours after Musk publicly tweets “Is Twitter dying?” and gets a message from Agrawal calling the criticism unhelpful. Musk tersely responds: “This is a waste of time. Will make an offer to take Twitter private.”

April 11: Twitter CEO Parag Agrawal announces Musk will not be joining the board after all.

April 14: Twitter reveals in a securities filing that Musk has offered to buy the company outright for about $44 billion.

April 15: Twitter’s board unanimously adopts a “poison pill” defense in response to Musk’s proposed offer, attempting to thwart a hostile takeover.

April 21: Musk lines up $46.5 billion in financing to buy Twitter. Twitter board is under pressure to negotiate.

April 25: Musk reaches a deal to buy Twitter for $44 billion and take the company private. The outspoken billionaire has said he wanted to own and privatize Twitter because he thinks it’s not living up to its potential as a platform for free speech.

April 29: Musk sells roughly $8.5 billion worth of shares in Tesla to help fund the purchase of Twitter, according to regulatory filings.

May 5: Musk strengthens his offer to buy Twitter with commitments of more than $7 billion from a diverse group of investors including Silicon Valley heavy hitters like Oracle co-founder Larry Ellison.

May 10: In a hint at how he would change Twitter, Musk says he’d reverse Twitter’s ban of former President Donald Trump following the Jan. 6, 2021 insurrection at the U.S. Capitol, calling the ban a “morally bad decision” and “foolish in the extreme.”

May 13: Musk declares his plan to buy Twitter “temporarily on hold.” Musk says he needs to pinpoint the number of spam and fake accounts on the social media platform. Shares of Twitter tumble, while those of Tesla rebound sharply.

June 6: Musk threatens to end his $44 billion agreement to buy Twitter, accusing the company of refusing to give him information he requested about its spam bot accounts.

July 8: Musk says he will abandon his offer to buy Twitter after the company failed to provide enough information about the number of fake accounts.

July 12: Twitter sues Musk to force him to complete the deal. Musk soon countersues.

July 19: A Delaware judge says the Musk-Twitter legal dispute will go to trial in October.

August 23: A former head of security at Twitter alleges the company misled regulators about its poor cybersecurity defenses and its negligence in attempting to root out fake accounts that spread misinformation. Musk eventually cites the whistleblower as a new reason to scuttle his Twitter deal.

October 5: Musk offers to go through with his original proposal to buy Twitter for $44 billion. Twitter says it intends to close the transaction after receiving Musk’s offer.

October 6: Delaware judge delays Oct. 17 trial until November and gives both sides until Oct. 28 to reach agreement to close the deal.

October 20: The Washington Post reports that Musk told prospective Twitter investors that he plans to lay off 75% of the company’s 7,500 employees.

October 26: Musk posts a video of himself entering Twitter headquarters carrying a kitchen sink, indicating that the deal is set to go through.

October 27: In a message to advertisers, Musk says Twitter won’t become a “free-for-all hellscape.”  News organizations report the deal to buy Twitter has been completed.

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Elon Musk Completes $44 Billion Acquisition of Twitter

Elon Musk became Twitter Inc’s new owner on Thursday, firing top executives he had accused of misleading him and providing little clarity over how he will achieve the lofty ambitions he has outlined for the influential social media platform.

The CEO of electric car maker Tesla Inc TSLA.O has said he wants to “defeat” spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.

Yet Musk has not offered details on how he will achieve all this and who will run the company. He has said he plans to cut jobs, leaving Twitter’s approximately 7,500 employees fretting about their future. He also said on Thursday he did not buy Twitter to make more money but “to try to help humanity, whom I love.”

Musk terminated Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde, according to people familiar with the matter. He had accused them of misleading him and Twitter investors over the number of fake accounts on the social media platform.

Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and were escorted out, the sources added.

Twitter, Musk and the executives did not immediately respond to requests for comment.

The $44-billion acquisition is the culmination of a remarkable saga, full of twists and turns, that sowed doubt over whether Musk would complete the deal. It began on April 4, when Musk disclosed a 9.2% stake in the San Francisco company, making him its largest shareholder.

The world’s richest person then agreed to join Twitter’s board, only to balk at the last minute and offer to buy the company instead for $54.20 per share, an offer that Twitter was unsure whether to interpret as another of Musk’s cannabis jokes.

Musk’s offer was real, and over the course of just one weekend later in April, the two sides reached a deal at the price he suggested. This happened without Musk carrying out any due diligence on the company’s confidential information, as is customary in an acquisition.

In the weeks that followed, Musk had second thoughts. He complained publicly that he believed Twitter’s spam accounts were significantly higher than Twitter’s estimate, published in regulatory filings, of less than 5% of its monetizable daily active users. His lawyers then accused Twitter of not complying with his requests for information on the subject.

The acrimony resulted in Musk giving notice to Twitter on July 8 that he was terminating their deal on the grounds that Twitter misled him on the bots and did not cooperate with him. Four days later, Twitter sued Musk in Delaware, where the company is incorporated, to force him to complete the deal.

By then, shares of social media companies and the broader stock market had plunged on concerns that the Federal Reserve’s interest rate hikes, as it seeks to fight inflation, will push the U.S. economy into recession. Twitter accused Musk of buyer’s remorse, arguing he wanted to get out of the deal because he thought he overpaid.

Most legal analysts said Twitter had the strongest arguments and would likely prevail in court. Their view did not change even after Twitter’s former security chief Peiter Zatko stepped forward as a whistleblower in August to allege that the company failed to disclose weaknesses in its security and data privacy.

On Oct. 4, just as Musk was set to be deposed by Twitter’s lawyers ahead of the start of their trial later in the month, he performed another u-turn and offered to complete the deal as promised. The Delaware judge gave him an Oct. 28 deadline to close the transaction and avoid the trial.

‘Chief Twit’

Since then, Musk has indulged the deal hype. He walked into Twitter’s headquarters on Wednesday with a big grin and carrying a porcelain sink, subsequently tweeting “let that sink in.” He changed his description in his Twitter profile to “Chief Twit.”

He also tried to calm fears among employees that major layoffs are coming and assured advertisers that his past criticism of Twitter’s content moderation rules would not harm its appeal.

“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk said in an open letter to advertisers on Thursday.

Musk has indicated he sees Twitter as a foundation for creating a “super app” that offers everything from money transfers to shopping and ride hailing.

“The long-term potential for Twitter in my view is an order of magnitude greater than its current value,” Musk said on Tesla’s call with analysts on Oct 19.

But Twitter is struggling to engage its most active users who are vital to the business. These “heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue.

Musk said in May he would reverse the ban on Donald Trump, who was removed after the attack on the U.S. Capitol, although the former U.S. President Donald Trump has said he won’t return on the platform. He has instead launched his own social media app, Truth Social.

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