Category: Business

Business news. Business is the practice of making one’s living or making money by producing or buying and selling products such as goods and services. It is also “any activity or enterprise entered into for profit”

On Pakistan’s southern coast, surfers chase waves and their dreams

KARACHI, Pakistan — Attiq Ur Rehman is determined to follow his dream to become Pakistan’s first professional surfer despite his father’s concern for his future, a lack of equipment and the messy waves near Karachi.

“I don’t care about the money right now. I just want to compete,” the 21-year-old says, shrugging off his father’s plea to take up fishing so he can get married and support his family. “It’s my surfer attitude.”

Rehman’s family are part of a poor coastal community in southern Pakistan that usually make a living from fishing or as lifeguards watching over more affluent residents of Karachi when they come for a day at the beach.

His father makes the equivalent of $100 a month to feed a family of 10 through fishing.

“I told him a thousand times (to stop surfing) but he still doesn’t listen,” said Rehman’s father, Muhammad Rafiq.

Rehman was a lifeguard but gave it up to concentrate on his surfing, which he started at age 9, and founded a new community that calls itself “Surfers of Bulleji.”

The group has grown to around 50 and has gone viral on social media in a country where cricket and hockey are the main sports.

The group consists of surfing enthusiasts from surrounding coastal villages, some as young as 8.

On a sunny day, their passion for surfing is on display with the right window for waves to surf along a near-empty beach close to the metropolis of 20 million.

One of cohort, Mujahid Baloch, a 24-year-old fisherman, first saw surfing on social media and instantly took a shine to it.

“Slowly, through watching, we learned. No one taught us,” he said.

Though Sri Lanka and the Maldives to the south are on global surfers’ hit lists, Pakistan’s arid 1,000 kilometers of coastline is usually poorly suited for surfing, relying on local winds to generate waves that are often small and messy, or rare cyclone swells.

“When all of Karachi was being given an advisory to stay away from the sea, and a cyclone was approaching, me and the boys were getting ready to go to the beach,” said Rehman. “The waves were ideal for us.”

While an occasional visiting surfer might join them for a paddle and some other villages along the coast have small surfing groups, competition with global peers is a challenge. The International Surfing Association has 116 member countries, including places such as Ukraine and land-locked Switzerland, but Pakistan is not on the list.

Still, members of Surfers of Bulleji idolize American professional surfer Kelly Slater, whose videos they often watch awestruck, and wish to emulate his skill.

But access to surfing equipment is limited in Pakistan, with the group sharing about 25 surfboards and pitching in for repairs when they are needed.

They sometimes find discarded boards in large containers of junk brought to Pakistan from around the world. They buy these junked boards for as little as $35 and repair them using basic materials like glue and resin.

“If it breaks, we repair it. Because we don’t have surfboards here,” Baloch said. Pointing to a piece of foam, he said it was found at sea and shaped into a makeshift board. “If we find more such foam, we can make our own boards here,” he said.

“Our community is getting bigger and stronger, so the shopkeepers know we will come and keep such finds safe for us,” Rehman said.

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Winter depression is real, and there are many ways to fight back

As winter approaches and daylight hours grow shorter, people prone to seasonal depression can feel it in their bodies and brains.

“It’s a feeling of panic, fear, anxiety and dread all in one,” said Germaine Pataki, 63, of Saskatoon, Saskatchewan.

She’s among the millions of people estimated to have seasonal affective disorder, or SAD. Her coping strategies include yoga, walking and an antidepressant medication. She’s also part of a Facebook group for people with SAD.

“I try to focus on helping others through it,” Pataki said. “This gives me purpose.”

People with SAD typically have episodes of depression that begin in the fall and ease in the spring or summer. Changing the clocks back to standard time, which happens this weekend, can be a trigger for SAD. A milder form, subsyndromal SAD, is recognized by medical experts, and there’s also a summer variety of seasonal depression, though less is known about it.

In 1984, a team led by Dr. Norman Rosenthal, then a researcher at the National Institutes of Health, first described SAD and coined the term. “I believe that because it is easy to remember, the acronym has stuck,” he said.

What causes seasonal affective disorder?

Scientists are learning how specialized cells in our eyes turn the blue wavelength part of the light spectrum into neural signals affecting mood and alertness.

Sunlight is loaded with the blue light, so when the cells absorb it, our brains’ alertness centers are activated and we feel more wakeful and possibly even happier.

Researcher Kathryn Roecklein at the University of Pittsburgh tested people with and without SAD to see how their eyes reacted to blue light. As a group, people with SAD were less sensitive to blue light than others, especially during winter months. That suggests a cause for wintertime depression.

“In the winter, when the light levels drop, that combined with a lower sensitivity, might be too low for healthy functioning, leading to depression,” Roecklein said.

Miriam Cherry, 50, of Larchmont, New York, said she spent the summer planning how she would deal with her winter depression. “It’s like clockwork,” Cherry said. “The sunlight is low. The day ends at 4:45, and suddenly my mood is horrible.”

Does light therapy help?

Many people with SAD respond to light therapy, said Dr. Paul Desan of Yale University’s Winter Depression Research Clinic.

“The first thing to try is light,” Desan said. “When we get patients on exposure to bright light for a half an hour or so every morning, the majority of patients get dramatically better. We don’t even need medications.”

The therapy involves devices that emit light about 20 times brighter than regular indoor light.

Research supports using a light that’s about 10,000 lux, a measure of brightness. You need to use it for 30 minutes every morning, according to the research. Desan said this can help not only people with SAD but also those with less-severe winter blahs.

Special lights run from $70 to $400. Some products marketed for SAD are too dim to do much good, Desan said.

Yale has tested products and offers a list of recommendations, and the nonprofit Center for Environmental Therapeutics has a consumer guide to selecting a light.

If your doctor diagnosed you with SAD, check with your insurance company to see if the cost of a light might be covered, Desan suggested.

What about talk therapy or medication?

Antidepressant medications are a first-line treatment for SAD, along with light therapy. Doctors also recommend keeping a regular sleep schedule and walking outside, even on cloudy days.

Light therapy’s benefits can fade when people stop using it. One type of talk therapy — cognitive behavioral therapy, or CBT — has been shown in studies to have more durable effects, University of Vermont researcher Kelly Rohan said.

CBT involves working with a therapist to identify and modify unhelpful thoughts.

“A very common thought that people have is ‘I hate winter,'” Rohan said. “Reframe that into something as simple is ‘I prefer summer to winter,'” she suggested. “It’s a factual statement, but it has a neutral effect on mood.”

Working with a therapist can help people take small steps toward having fun again, Rohan said. Try planning undemanding but enjoyable activities to break out of hibernation mode, which “could be as simple as meeting a friend for coffee,” Rohan said.

What else might work?

People with SAD have half the year to create coping strategies, and some have found hacks that work for them — though there may be scant scientific support.

Elizabeth Wescott, 69, of Folsom, California, believes contrast showers help her. It’s a water therapy borrowed from sports medicine that involves alternating hot and cold water while taking a shower. She also uses a light box and takes an antidepressant.

“I’m always looking for new tools,” Wescott said.

Cherry in New York is devoting a corner of her garden to the earliest blooming flowers: snowdrops, winter aconite and hellebores. These bloom as early as February.

“That’s going to be a sign to me that this isn’t going to last forever,” Cherry said. “It will get better, and spring is on its way.”

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World’s largest captive crocodile dies in Australia

sydney — A 5.48-meter Australian crocodile that held the world record as the largest crocodile in captivity has died, a wildlife sanctuary said on Saturday. He was thought to be more than 110 years old.

Cassius, weighing in at more than one ton, had been in declining health since October 15, Marineland Melanesia Crocodile Habitat said on Facebook.

“He was very old and believed to be living beyond the years of a wild croc,” according to a post by the organization, based on Green Island near the Queensland tourist town of Cairns.

“Cassius will be deeply missed, but our love and memories of him will remain in our hearts forever.”

The group’s website said he had lived at the sanctuary since 1987 after being transported from the neighboring Northern Territory, where crocodiles are a key part of the region’s tourist industry.

Cassius, a saltwater crocodile, held the Guinness World Records title as the world’s largest crocodile in captivity.

He took the title after the 2013 death of Philippines crocodile Lolong, who measured 6.17 meters long, according to Guinness.

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Розумний годинник з Amoled-дисплеєм

Розумний годинник для чоловіків і жінок з AMOLED-дисплеєм 3,63 см, роздільною здатністю екрана 360p, акумулятором 500 мАг, зарядкою через USB, бездротовим зв’язком 5.3, чіпом ATS3085L, компасом, музикою, погодою, секундоміром, голосовим помічником, пошуком телефону – сумісний з Android та iPhone
 
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Чоловічий смарт-годинник для Android-телефону

Чоловічий смарт-годинник для Android-телефону зі світлодіодним фонариком та 1.85-дюймовим сенсорним екраном, зовнішні спортивні смарт-годинники для жінок з ємністю акумулятора 730 мАг, смарт-годинник для чоловіків з бездротовим дзвінком, нагадуванням про повідомлення, жіночі смарт-годинники для iPhone з різними режимами спорту, голосовим помічником
 
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Спортивне розумне кільце для панів і панянок

Спортивне Розумне Кільце для панів і панянок – Фітнес-трекер з Лічильником Кроків та Моніторингом Сну, USB Заряджуваний Браслет з Нержавіючої Сталі, Сумісний з Android & iOS, Ідеальний Подарунок
 
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COVID-19 shots banned at public health district in Idaho, likely first in US

A regional public health department in Idaho is no longer providing COVID-19 vaccinations to residents in six counties after a narrow decision by its board.

Southwest District Health appears to be the first in the nation to be restricted from giving COVID-19 shots. Vaccinations are an essential function of a public health department.

While policymakers in Texas banned health departments from promoting COVID-19 vaccines and Florida’s surgeon general bucked medical consensus to recommend against the vaccine, governmental bodies across the country haven’t blocked the vaccines outright.

“I’m not aware of anything else like this,” said Adriane Casalotti, chief of government and public affairs for the National Association of County and City Health Officials. She said health departments have stopped offering the vaccine because of cost or low demand, but not based on “a judgment of the medical product itself.”

The six-county district along the Idaho-Oregon border includes three counties in the Boise metropolitan area. Demand for COVID-19 vaccines in the health district has declined — with 1,601 given in 2021 to 64 so far in 2024. The same is true for other vaccines: Idaho has the highest childhood vaccination exemption rate in the nation, and last year, the Southwest District Health Department rushed to contain a rare measles outbreak that sickened 10.

On Oct. 22, the health department’s board voted 4-3 in favor of the ban — despite Southwest’s medical director testifying to the vaccine’s necessity.

“Our request of the board is that we would be able to carry and offer those [vaccines], recognizing that we always have these discussions of risks and benefits,” Dr. Perry Jansen said at the meeting. “This is not a blind, everybody-gets-a-shot approach. This is a thoughtful approach.”

Opposite Jansen’s plea were more than 290 public comments, many of which called for an end to vaccine mandates or taxpayer funding of the vaccines, neither of which are happening in the district. At the meeting, many people who spoke are nationally known for making the rounds to testify against COVID-19 vaccines, including Dr. Peter McCullough, a Texas cardiologist who sells “contagion emergency kits” that include ivermectin and hydroxychloroquine — drugs that have not been approved to treat COVID-19 and can have dangerous side effects.

Board Chairman Kelly Aberasturi was familiar with many of the voices who wanted the ban, especially from earlier local protests of pandemic measures.

Aberasturi, who told The Associated Press that he’s skeptical of COVID-19 vaccines and national public health leaders, said in the meeting and in an interview with the AP that he was supportive of but “disappointed” in the board’s decision.

He said the board had overstepped the relationship between patients and their doctors — and possibly opened a door to blocking other vaccines or treatments.

Board members in favor of the decision argued people can get vaccinated elsewhere, and that providing the shots was equivalent to signing off on their safety. (Some people may be reluctant to get vaccinated or boosted because of misinformation about the shots despite evidence that they’re safe and have saved millions of lives.)

The people getting vaccinated at the health department — including people without housing, people who are homebound and those in long-term care facilities or in the immigration process — had no other options, Jansen and Aberasturi said.

“I’ve been homeless in my lifetime, so I understand how difficult it can be when you’re … trying to get by and get ahead,” Aberasturi said. “This is where we should be stepping in and helping.

“But we have some board members who have never been there, so they don’t understand what it’s like.”

State health officials have said that they “recommend that people consider the COVID-19 vaccine.” Idaho health department spokesperson AJ McWhorter declined to comment on “public health district business,” but noted that COVID-19 vaccines are still available at community health centers for people who are uninsured.

Aberasturi said he plans to ask at the next board meeting if the health department can at least be allowed to vaccinate older patients and residents of long-term care facilities, adding that the board is supposed to be caring for the “health and well-being” of the district’s residents. “But I believe the way we went about this thing is we didn’t do that due diligence.”

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WHO says more than 50,000 vaccinated against mpox in DR Congo, Rwanda

geneva — More than 50,000 people have so far been vaccinated against mpox in the Democratic Republic of Congo and Rwanda, the World Health Organization’s chief said on Friday.

The outbreak is still not under control, the African Union’s health watchdog warned a day earlier, appealing for resources to avoid a “more severe” pandemic than Covid-19.

More than 1,100 people have died of mpox in Africa, where some 48,000 cases have been recorded since January, according to the Africa Centres for Disease Control and Prevention (Africa CDC).

The majority of deaths have been in the DRC, the epicenter of the outbreak, which launched a vaccination drive last month.

“So far, more than 50,000 people have been vaccinated against mpox in the Democratic Republic of Congo and Rwanda, thanks to donations from the United States and the European Commission,” WHO Director-General Tedros Adhanom Ghebreyesus told reporters.

He also said that nearly 900,000 vaccine doses had this week been allocated to nine countries under a mechanism set up by the WHO and its partners.

The countries in question were to be informed on Friday, he added.

“This is the first allocation of almost six million vaccine doses that we expect to be available by the end of 2024” through the Access and Allocation Mechanism (AAM), the WHO chief said.

Mpox, previously known as monkeypox, is caused by a virus transmitted to humans by infected animals that can also be passed from human to human through close physical contact.

Related to smallpox, the viral disease causes fever, body aches, swollen lymph nodes and a rash that forms into blisters.

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NYC hosts world’s largest Halloween parade

New York City recently hosted the world’s largest Halloween parade, bringing together the city’s spookiest and most spectacular characters. Here’s Aron Ranen with the story.
Camera: Aron Ranen

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Toxic smog cloaks New Delhi a day after Diwali festival

NEW DELHI — A thick layer of toxic smog cloaked India’s capital on Friday as smoke from firecrackers used to celebrate Diwali, the Hindu festival of lights, pushed air pollution to hazardous levels.

New Delhi’s air quality index plunged into the “severe” category, according to SAFAR, India’s main environmental monitoring agency. In many areas, levels of deadly particulate matter reached seven times the World Health Organization’s safety limit.

Authorities in the capital have banned the use and sale of traditional firecrackers since 2017, asking people to opt for environmentally friendly ones or light shows instead, but the rule is often flouted.

New Delhi, home to more than 33 million people, is regularly ranked one of the most polluted cities in the world.

The air pollution crisis deepens particularly in the winter when the burning of crop residue in neighboring states coincides with cooler temperatures that trap deadly smoke. That smoke travels to New Delhi, leading to a surge in pollution and worsening the public health crisis.

Emissions from industries without pollution controls and the use of coal, which produces most of the country’s electricity, are also linked to poor air quality in urban areas.

“We may not realize it now, but later we will face lung problems,” said Manoj Kumar, a New Delhi resident who does his morning runs around the capital’s iconic India Gate monument.

Several studies have estimated that more than a million Indians die each year from air pollution-related diseases. Tiny particulate matter in polluted air can lodge deep in the lungs and cause a variety of major health problems.

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Bird flu infects 3 more people; number of human cases in US grows to 39

Bird flu has infected three more people from Washington state after they were exposed to poultry that tested positive for the virus, according to health authorities in Washington and in Oregon, where the human cases were identified. 

A total of 39 people have tested positive for bird flu in the U.S. this year, including nine from Washington, as the virus has infected poultry flocks and spread to more than 400 dairy herds, federal data show. All of the cases were farm workers who had known contact with infected animals, except for one person in Missouri. 

The people from Washington cleaned facilities at an infected chicken farm after birds were culled to contain the virus, the Washington State Department of Health said in an email on Thursday. 

Officials tested workers who had symptoms, including red eyes and respiratory issues, and those with potential exposure to the birds, the department said. People with symptoms were told to isolate and given antiviral treatment, it added. 

Oregon identified the three new cases after the people traveled to the state from Washington while infected, the Oregon Health Authority said in a Thursday statement. They have since returned to Washington, where public health staff are monitoring them, according to the statement. 

There have been no infections among people living in Oregon and there is no evidence of human-to-human transmission, the Oregon Health Authority said. It said the risk for infection to the general public remains low. 

Since 2022, the virus has wiped out more than 100 million poultry birds in the nation’s worst-ever bird flu outbreak. 

H5N1 bird flu was confirmed in a pig on a backyard farm in Oregon, the first detection of the virus in swine in the country, the U.S. Department of Agriculture said on Wednesday. 

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Новий розумний годинник для чоловіків

Новий розумний годинник для чоловіків, бездротовий виклик розумний годинник, велика батарея 340 мАг, підтримка інформації та читання, індивідуальний циферблат годинника, спортивний розумний годинник для телефону
 
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Годинник для чоловіків та жінок

Годинник для чоловіків та жінок з бездротовим викликом та відповіддю на виклик, індивідуальні циферблати, кроки, калорії, кілька режимів спорту, спортивний смарт-годинник з багатьма функціями, подарунок для чоловіків та жінок
 
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#19 за рейтингом у розділі Годинник-розумний та аксесуари
 

 
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⭐️ Натисніть на посилання ексклюзивної пропозиції uooyi25nd41, щоб оцінити товари найвищої якості за наднизькими цінами. 🛍️ Ці неперевершені пропозиції доступні лише тут. Купуйте зараз і заощаджуйте! ⭐️ Насолоджуйтеся безкоштовною доставкою ✅ і безкоштовним поверненням товарів протягом 90 днів ✅ Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 
🌟 Доторкніться до скарбниці Temu! Натисніть, щоб отримати вигідні пропозиції та мегазаощадити! ➡️ ughjcp9ar0m 🎉 Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 

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Смарт-годинник чоловічий, смарт-браслет

Смарт-годинник Чоловічий, Смарт-браслет, Бездротовий дзвінок, Бездротове відтворення музики, Відображення часу, Лічильник кроків, Відстань, Секундомір, Режим багатьох видів спорту
 
36тис+ продано
оцінка покупців: 4.7*
#17 за рейтингом у розділі Чоловічі годинники
 

 
⭐️Натисніть посилання ughjcp9ar0m, щоб отримати набір купонів 💰4 000₴!! Отримайте 💰4 000₴ безпосередньо у додатку Temu за посиланням: m9w7rzdeip1 Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 
⭐️ Натисніть на посилання ексклюзивної пропозиції uooyi25nd41, щоб оцінити товари найвищої якості за наднизькими цінами. 🛍️ Ці неперевершені пропозиції доступні лише тут. Купуйте зараз і заощаджуйте! ⭐️ Насолоджуйтеся безкоштовною доставкою ✅ і безкоштовним поверненням товарів протягом 90 днів ✅ Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 
🌟 Доторкніться до скарбниці Temu! Натисніть, щоб отримати вигідні пропозиції та мегазаощадити! ➡️ ughjcp9ar0m 🎉 Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 

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Чоловічий розумний годинник для плавання

Чоловічий розумний годинник для плавання, екран HD 4,98 см, голосовий дзвінок, велика батарея 420 мАг, 100+ режимів спорту, водонепроникний 3ATM, штучний інтелект голос/калорії/погода/педометр, смарт-годинник для Android і IOS телефону
 
11тис+ продано
оцінка покупців: 4.7*
Лідер продажів #9 у цьому магазині
 

 
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⭐️ Натисніть на посилання ексклюзивної пропозиції uooyi25nd41, щоб оцінити товари найвищої якості за наднизькими цінами. 🛍️ Ці неперевершені пропозиції доступні лише тут. Купуйте зараз і заощаджуйте! ⭐️ Насолоджуйтеся безкоштовною доставкою ✅ і безкоштовним поверненням товарів протягом 90 днів ✅ Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 
🌟 Доторкніться до скарбниці Temu! Натисніть, щоб отримати вигідні пропозиції та мегазаощадити! ➡️ ughjcp9ar0m 🎉 Ще один сюрприз для вас! Натисніть ewobsiipbkp, щоб заробити зі мною разом🤝!
 

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Thousands of passenger flight signals jammed over war zones in Ukraine, Middle East

The navigation systems of thousands of passenger aircraft are being disrupted every day as they fly close to conflict zones, according to researchers. They are warning that the blocking or “spoofing” technology behind it could put lives at risk. Henry Ridgwell has more from London.

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Residents in Ethiopia’s Oromia region report network disruptions as government forces fight rebels

ADAMA, ETHIOPIA — Residents in Ethiopia’s Oromia region say access to phone communication and internet service has been disrupted for months as government forces fight against two rebel groups.

The disruption of mobile phone calls and internet data has been concentrated in conflict-hit Oromia zones, where government forces have engaged in fighting against the Oromo Liberation Army, or the OLA.

A resident from South Oromia of Guji Zone Wadera Wereda, who spoke to VOA on condition of anonymity for safety reasons, said phone and internet data connections have been cut in his area due to the fighting.

He said there was fighting on Monday and the week before in Wadera Wereda, where regional security personnel including local police were killed. Other residents confirmed the same clashes without giving specific casualty figures. Local authorities could not be reached for comment.

The data outage and network disruptions were also reported in the North Shewa Zone administration of Oromia region.

“The zone has been under network blockade for the last two months due to the insurgency,” said a second resident from Dera Wereda in North Shewa, who also sought anonymity due to safety reasons.

Residents also said people who lost their SIM cards or want replacements could not do so at local telecom offices because the conflict has affected supplies. Network disruptions also impacted schools in the area that access materials online.

He says his school had to transfer all its grade-12 students this year to neighboring Wereda due to a lack of service.

“We cannot manage to send their details and credentials to relevant bodies,” with the downed service, he told VOA in a phone interview.

Journalists have waited for hours to speak to residents in Kelem Welega Zone, whose network is down during morning hours. One resident traveled to Dembi Dolo, about 620 kilometers west of the capital, Addis Ababa, to speak with the media about the network outages.

The disruptions have been present since the yearslong fighting between federal forces and the OLA began in 2019. In one of the latest deadliest attacks, suspected OLA fighters killed as many as 17 pro-government militiamen in the West Showa zone of Oromia on October 17, according to residents and local officials.

A second rebel group, Fano, is also fighting in the neighboring Amhara region, which spills over on either side.

Residents say as the intensity of the clashes increases, the network situation becomes worse, as the government resorts to shutting down communication.

“It’s a very unfortunate tactic that is usually used by governments that are struggling with legitimacy issues,” said Horn of Africa security analyst Samira Gaid.

“It only serves to convince the masses that the government has something to hide. Rather than controlling the narrative or news reporting, it elevates mistrust in government, adds to misinformation and disinformation, and contributes to groups becoming more covert with their communications,” she told VOA.

Ethiopia’s state-run communication outlets have not responded to repeated VOA requests for comment.

Speaking at a press conference in Addis Ababa last month, Frehiwot Tamiru, CEO of Ethio Telecom, admitted that such problems exist in conflict areas. She declined to give specific answers, referring reporters to other government entities.

In June, the company said it has repaired and restored service to dozens of mobile stations that had previously been damaged in the western region of the country.

This story originated in VOA’s Horn of Africa Service.

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Chinese online retailer Temu faces EU probe into rogue traders, illegal goods

LONDON — The European Union is investigating Chinese online retailer Temu over suspicions it’s failing to prevent the sale of illegal products, the 27-nation bloc’s executive arm said on Thursday.

The European Commission opened its investigation five months after adding Temu to the list of “very large online platforms” needing the strictest level of scrutiny under the bloc’s Digital Services Act. It’s a wide-ranging rulebook designed to clean up online platforms and keep internet users safe, with the threat of hefty fines.

Temu started entering Western markets only in the past two years and has grown in popularity by offering cheap goods — from clothing to home products — that are shipped from sellers in China. The company, owned by Pinduoduo Incorporated, a popular e-commerce site in China, now has 92 million users in the EU.

Temu said it “takes its obligations under the DSA seriously, continuously investing to strengthen our compliance system and safeguard consumer interests on our platform.”

“We will cooperate fully with regulators to support our shared goal of a safe, trusted marketplace for consumers,” the company said in a statement.

European Commission Executive Vice President Margrethe Vestager said in a press release that Brussels wants to make sure products sold on Temu’s platform “meet EU standards and do not harm consumers.”

EU enforcement will “guarantee a level playing field and that every platform, including Temu, fully respects the laws that keep our European market safe and fair for all,” she said.

The commission’s investigation will look into whether Temu’s systems are doing enough to crack down on “rogue traders” selling “noncompliant goods” amid concerns that they are able to swiftly reappear after being suspended. The commission didn’t single out specific illegal products that were being sold on the platform.

Regulators are also examining the risks from Temu’s “addictive design,” including “game-like” reward programs, and what the company is doing to mitigate those risks.

Also under investigation is Temu’s compliance with two other DSA requirements: giving researchers access to data and transparency on recommender systems. Companies must detail how they recommend content and products and give users at least one option to see recommendations that are not based on their personal profile and preferences.

Temu now has the chance to respond to the commission, which can decide to impose a fine or drop the case if the company makes changes or can prove that the suspicions aren’t valid.

Brussels has been cracking down on tech companies since the DSA took effect last year. It has also opened an investigation into another e-commerce platform, AliExpress, as well as social media sites such as X and Tiktok, which bowed to pressure after the commission demanded answers about a new rewards feature.

Temu has also faced scrutiny in the United States, where a congressional report last year accused the company of failing to prevent goods made by forced labor from being sold on its platform.

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