New Orleans Publicly Unveiling Slave Market Tour App

The city of New Orleans has unveiled a smartphone app tour of sites involved in the slave trade during the 18th and 19th centuries, including the pre-Civil War years during which the city was the nation’s largest slave market. 

The project, officially launched on Thursday, is affiliated with New Orleans’ tricentennial celebrations. It comes as cities around the country are shining an unblinking light on slavery and racial violence through such projects as a slavery museum outside New Orleans, an Alabama memorial to victims of lynchings, and the preservation of slave cemeteries. 

In announcing the app at a news conference, African-American Mayor LaToya Cantrell said the New Orleans Slave Trade Marker and App Project “will let us honor the lives and dignity of those ancestors who were undoubtedly bought and sold here.” 

The city’s Tricentennial Commission reached out to Erin Greenwald, then curator at the Historic New Orleans Commission, and historian Joshua Rothman of the University of Alabama, after they wrote an opinion piece in 2016 “calling out New Orleans for being behind other southern cities” in recognizing “difficult history,” Greenwald said.

The piece noted that Montgomery and Birmingham, Alabama; Charleston, South Carolina; and Memphis, Tennessee, all had historical markers noting slavery, Reconstruction or Civil Rights troubles, but New Orleans had nothing to indicate that 135,000 people of color had been sold there as slaves. 

The app has been available for about two months. It includes more than two hours of recorded segments including historical descriptions and readings from interviews with and writings by former slaves.

It opens by naming 11 children — Bill, Isaac, John, Monroe, Lewis, Washington, Robert, Phyllis, Elizabeth, Mary and Lovie — sent from Norfolk, Virginia, to the New Orleans slave market on the ship Ajax in September 1835.

“Ripped from their families, their communities and their homes, they were among more than 1 million enslaved people forcibly relocated” from Maryland, Virginia, Washington and North Carolina to lower Southern states between 1808, when the United States banned the international slave trade, and the end of the Civil War, a narrator states.

In a later segment, an actor reads from a Federal Writers Project interview in 1937 with Virginia Bell, who was born enslaved near Opelousas.

“My mother’s name was Della. That was all, just Della,” she begins. She tells about her father, “sold away” from a wife and five children in Virginia. “I don’t know what became of his family back in Virginia, because when we was freed, he stayed with us,” she said.

The stops include five with markers created for this project — a sixth is underway — and two with markers created by another group. Unlike state historic markers, those made for the project are mounted directly on buildings and topped with the project’s logo: a black man, woman and child around an auction block behind which a white man has raised a gavel. 

If all the stops are taken in their listed order, the tour covers nearly 4 miles (6.4 kilometers), including more than a mile of backtracking. A map navigation button can be used to find nearby sites, with pop-up boxes to show each site’s name. That in turn will show an image, a list of audio tracks for the site, and directions to the next. 



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