Month: June 2024

Thousands of children in Gaza at risk of dying from lack of food, medical care

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LogOn: Washington state tests drones to remove hard-to-reach graffiti

A drone equipped with a painting hose is being deployed against stubborn graffiti in hard-to-reach areas. Natasha Mozgovaya has more in this week’s episode of LogOn.

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Australia locks down farms as avian influenza spreads

Sydney — Bird flu continues to spread in the Australian state of Victoria, where more than 500,000 chickens have been euthanized.  Strict quarantine zones restricting the movement of birds and equipment have also been put in place.  Australian health authorities say bird flu spreads mainly among wild water birds.

The highly pathogenic H7N3 strain of avian influenza has been found on four farms, while another virus, H7N9, has been detected at a fifth property over the past seven weeks in Victoria state.  The Australian farms have been put into lockdown.  At least 580,000 birds have been destroyed as part of sweeping biosecurity controls.

Japan and the United States have temporarily banned imports of poultry from Victoria as a precaution.

In Australia, some supermarkets are restricting the number of eggs that consumers can buy because of disruptions to the supply chain.

Avian influenza is a viral disease found across the world. It spreads between birds or when contaminated animal feed and equipment is moved between areas.

Danyel Cucinotta is the vice president of the Victorian Farmers Federation, an industry group.  She told the Australian Broadcasting Corp.  Tuesday that the virus can spread quickly.

“There is very little we can do and no matter how good your biosecurity is you cannot stop wild fowl coming in. This is a particular flight path for migratory birds.  There is housing orders at the moment, which means all birds get locked up.  This is about protecting our birds and protecting the food supply chain,” she said.

The strains of bird flu identified in the states of Victoria and Western Australia can infect people, but experts insist that cases are rare.

The virus can also infect cows.  The United States’ Department of Agriculture has said that avian flu has infected dairy cows in more than 80 herds across several states since late March.

At least three U.S. dairy workers have tested positive for bird flu after exposure to infected cattle.  All three patients are recovering.  

The U.S. Centers for Disease Control and Prevention said the infections do not change its assessment that bird flu is a low risk to the general community and that it has not seen evidence of human-to-human transmission.

Last month, health authorities in Mexico confirmed a fatal case of human infection with an avian flu virus that had been reported in poultry.

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Alzheimer’s drug that slows disease gets backing from FDA advisers

WASHINGTON — A closely watched Alzheimer’s drug from Eli Lilly won the backing of federal health advisers Monday, setting the stage for the treatment’s expected approval for people with mild dementia caused by the brain-robbing disease. 

Food and Drug Administration advisers voted unanimously that the drug’s ability to slow the disease outweighs its risks, including side effects like brain swelling and bleeding that will have to be monitored. 

“I thought the evidence was very strong in the trial showing the effectiveness of the drug,” said panel member Dean Follmann, a National Institutes of Health statistician. 

The FDA will make the final decision on approval later this year. If the agency agrees with the panel’s recommendation, the drug, donanemab, would only be the second Alzheimer’s drug cleared in the U.S. that’s been shown to convincingly slow cognitive decline and memory problems due to Alzheimer’s. The FDA approved a similar infused drug, Leqembi, from Japanese drugmaker Eisai last year. 

The slowdown seen with both drugs amounts to several months and experts disagree on whether patients or their loved ones will be able to detect the difference. 

But Lilly’s approach to studying its once-a-month treatment prompted questions from FDA reviewers. 

Patients in the company’s study were grouped based on their levels of a brain protein,  

called tau, that predicts severity of cognitive problems. That led the FDA to question whether patients might need to be screened via brain scans for tau before getting the drug. But most panelists thought there was enough evidence of the drug’s benefit to prescribe it broadly, without screening for the protein. 

“Imposing a requirement for tau imaging is not necessary and would raise serious practical and access concerns to the treatment,” said Dr. Thomas Montine of Stanford University, who chaired the panel and summarized its opinion. 

At a high level, Lilly’s results mirrored those of Leqembi, with both medications showing a modest slowing of cognitive problems in patients with early-stage Alzheimer’s. The Indianapolis-based company conducted a 1,700-patient study showing patients who received monthly IV infusions of its drug declined about 35% more slowly than those who got a placebo treatment. 

The FDA had been widely expected to approve the drug in March. But instead, the agency said it would ask its panel of neurology experts to publicly review the company’s data, an unexpected delay that surprised analysts and investors. 

Several unusual approaches in how Lilly tested its drug led to the meeting. 

One change was measuring patients’ tau — and excluding patients with very low or no levels of the protein. But panelists said there was enough data from other measures to feel confident that nearly all patients could benefit from the drug, regardless of their levels. 

In another key difference, Lilly studied taking patients off its drug when they reached very low levels of amyloid, a sticky brain plaque that’s a contributor to Alzheimer’s. 

Lilly scientists suggested stopping treatment is a key advantage for its drug, which could reduce side effects and costs. But FDA staff said Lilly provided little data supporting the optimal time to stop or how quickly patients might need to restart treatment. 

Despite those questions, many panelists thought the possibility of stopping doses held promise. 

“It’s a huge cost savings for the society, we’re talking about expensive treatment, expensive surveillance,” said Dr. Tanya Simuni of Northwestern University. She and other experts said patients would need to be tracked and tested to see how they fare and whether they need to resume treatment. 

The main safety issue with donanemab was brain swelling and bleeding, a problem common to all amyloid-targeting drugs. Most cases identified in Lilly’s trial were mild. 

Three deaths in the donanemab study were linked to the drug, according to the FDA, all involving brain swelling or bleeding. One of the deaths was caused by a stroke, a life-threatening complication that occurs more frequently among Alzheimer’s patients. 

The FDA’s panel agreed those risks could be addressed by warning labels and education for doctors and medical scans to identify patients at greater risk of stroke.

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South Africa holds off Bangladesh, remains unbeaten in cricket’s T20 World Cup  

WESTBURY, New York — Spinner Keshav Maharaj bowled a six-run, two-wicket final over and South Africa held off Bangladesh by four runs to stay unbeaten in cricket’s T20 World Cup on Monday.

Bangladesh needed 11 from the last six deliveries to register a famous win, then needed a six off the last ball. Taskin Ahmed came to the crease after Bangladesh’s seventh wicket, and faced the last ball, a full toss by Maharaj. Ahmed swung and managed only one run.

On a typically tough batting pitch at Nassau County Stadium, South Africa successfully defended its lowly total of 113-6 and restricted Bangladesh to 109-7.

It was the lowest target — 114 — ever defended in a T20 World Cup, trumping India’s defense of 120 runs just the day before.

“That was not nice on the heart, but feels good that we got over the line,” said top-scorer Heinrich Klaasen, the player of the match. “This wicket is not great for stroke play. We got some information from the last game and applied it today. I think we got a decent total on the board. 

“We have had three pressure games now and I think we are through [to the next round].” 

Maharaj finished with 3-27 in four overs, while Kagiso Rabada (2-19) and Anrich Nortje (2-17) also bowled well.

South Africa firmed the top spot in Group D with three from three and was in pole position to secure a Super Eight spot. Bangladesh’s first loss in two matches kept it in second place.

South Africa chased down Sri Lanka and the Netherlands in its previous two matches at the ground and was made to bat first this time.

But it still fumbled another start. Pace bowler Tanzim Sakib trapped opener Reeza Hendricks for a golden duck and had Tristan Stubbs caught for a five-ball duck. 

Aiden Markram was bowled for 4. In between, Sakib bowled Quinton de Kock for 18 as the Proteas slumped to 23-4 in 4.2 overs.

David Miller came up with another rescue job after his half-century against the Netherlands. He scored 29 off 38 balls and put on 79 runs for the fifth wicket with Klaasen.

Klaasen top-scored with 46 off 44, including two fours and three sixes. The duo pushed South Africa past 100 before falling in the space of six deliveries.

The late strikes left South Africa hanging at just about a par total.

Bangladesh’s chase faltered at the start, too. It was down to 37-3 and then 50-4 at the halfway stage.

Nortje dismissed skipper Nazmul Shanto for 14, and sent back Shakib Al Hasan for just 3, picking up his eighth wicket in three games.

Litton Das was out caught off Maharaj, while Rabada had Tanzid Hasan caught behind for 9.

Towhid Hridoy and Mahmudullah put on 44 off 45 balls to bring Bangladesh back on track.

At 94-4 in the 18th over, Bangladesh was in the driver’s seat, then lost wickets rapidly to spiral out of control. It went from 94-4 to 108-7 in the space of 17 deliveries. 

Rabada returned to trap Hridoy but Maharaj’s left-arm spin turned the game in the final over.

South Africa completes the group stage against Nepal on Friday. Bangladesh has the Netherlands on Thursday. 

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African elephants call each other unique names, new study shows

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Salt Lake City Olympic bid projects $4 billion in total costs to stage 2034 Winter Games

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Apple shows off AI features at annual conference

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Thousands turn out for LA Pride Parade, events

LOS ANGELES — Tens of thousands of people lined the streets of Hollywood on Sunday for the L.A. Pride Parade, one of the biggest events during a month of celebrations honoring the LGBTQ+ community in and around Los Angeles. 

Rainbow flags ruled the day as revelers cheered the lively procession that featured “Star Trek” star and activist George Takei as the Icon Grand Marshal. 

“As someone who has witnessed the struggles and triumphs of our community over the years, I am filled with gratitude for the progress we have made and inspired to continue the fight for full acceptance and equality for all,” Takei said in a statement. 

The parade’s Community Grand Marshal was L.A. Fire Department Chief Kristin Crowley. The department’s first openly gay chief said she was “overjoyed” by the honor. 

Following the parade, the L.A. Pride Block Party offered DJs, live performances, food trucks and a beer garden. 

On Saturday night, Latin pop superstar Ricky Martin headlined a concert dubbed Pride in the Park at Los Angeles State Historic Park. 

Other events scheduled for Pride Month include celebrations at Dodger Stadium and Universal Studios Hollywood. 

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Women pastors, sexual abuse report highlight Southern Baptists’ agenda

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US reconstructive surgeons step up to help Ukrainian counterparts

After Russia invaded Ukraine, the West responded, sending military weaponry and aid to the embattled nation. But as the war drags on, there is also a need for doctors. One nonprofit is sending American surgeons to Ukraine, and Ukrainian surgeons to train in the United States. Iryna Solomko has the story, narrated by Anna Rice. VOA footage by Pavlo Terekhov.

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‘Bad Boys: Ride or Die’ boosts Will Smith’s comeback with $56M opening

New York — “Bad Boys: Ride or Die,” the fourth installment in the Will Smith-Martin Lawrence action-comedy series, opened with an estimated $56 million in theaters over the weekend, handing Hollywood a much-needed summer hit and Smith his biggest success since he slapped Chris Rock at the Academy Awards.

Expectations were all over the map for “Ride or Die” given the dismal moviegoing market thus far this summer and Smith’s less certain box-office clout. In the end, though, the Sony Pictures release came in very close to, or slightly above, its tracking forecast.

“Ride or Die,” produced by Jerry Bruckheimer and directed by Adil El Arbi and Bilall Fallah, is Smith’s first theatrical test since his 2022 slap of Rock earned him a 10-year Oscar ban. The “Bad Boys” film was in development at the time and was momentarily put on hold, but ultimately went forward with about a $100 million production budget.

Smith starred in the Apple release “Emancipation,” but that film — released in late 2022 — was shot before the slap and received only a modest theatrical release before streaming.

This time around, Smith largely avoided soul-searching interviews looking back on the Oscars and instead went on a whistle-stop publicity tour of red carpets from Mexico to Saudi Arabia, where he attended what was billed as the country’s first Hollywood premiere. The 55-year-old Smith, who for years was one of Hollywood’s most bankable stars, appeared on “The Tonight Show With Jimmy Fallon,” the YouTube series “Hot Ones” and Friday, made a surprise appearance at a Los Angeles movie theater.

Given that “Bad Boys” trailed May disappointments like “Furiosa: A Mad Max Saga” and “The Fall Guy” – both of which struggled to pop with ticket buyers despite very good reviews – the “Ride or Die” opening counts as a critical weekend win for the movie business.

“The fact that a movie overperformed is the best possible news,” said Paul Dergarabedian, senior media analyst for Comscore. “It seems like all we’ve been doing over the past few weeks and almost since the beginning of the year, with a couple of exceptions, is try to figure out why seemingly well-marketed, well-reviewed movies have underperformed. This ignites the spark that the industry has been waiting for.”

“Ride or Die” still didn’t quite manage to match the opening of the previous “Bad Boys” film: 2020’s “Bad Boys for Life.” That movie, released in January 2020, debuted with $62.5 million. After the pandemic shut down theaters, it was the highest grossing North American release of that year, with $204 million domestically.

“Ride or Die” added $48.6 million internationally. Though reviews were mixed (64% on Rotten Tomatoes), audiences gave the film a high grade with an “A-” CinemaScore.

Black moviegoers accounted for 44% of ticket buyers, the largest demographic.

In the film, which comes 29 years after the original, Smith and Lawrence reprise their roles as Miami detectives. The plot revolves around uncovering a scheme to frame their late police captain (Joe Pantoliano). In one of the movie’s most notable scenes, Lawrence slaps Smith and calls him a “bad boy.”

Movie theaters will need a lot more than “Bad Boys: Ride or Die,” though, to right the ship. Ticket sales are down 26% from last year and more than 40% below pre-pandemic totals, according to Comscore. A big test comes next weekend with the release of Pixar’s “Inside Out 2.” After sending several Pixar releases straight to Disney+, the studio has vowed a lengthy, traditional theatrical rollout this time.

Last weekend’s top film “The Garfield Movie,” slid to second place. Also from Sony, the family animated comedy collected $10 million in ticket sales over its third weekend, bringing its domestic gross to $68.6 million.

The weekend’s other new wide release, “The Watchers,” failed to click with moviegoers. The horror film, directed by Ishana Night Shyamalan, daughter of M. Night Shyamalan, is about a stranded 28-year-old artist in Ireland. Following poor reviews, the Warner Bros. release grossed $7 million in 3,351 theaters.

That allowed “If,” the Ryan Reynolds imaginary friend fantasy, to grab third place in its fourth weekend of release, bringing the Paramount Pictures cumulative domestic total to $93.5 million. Rounding out the top five was “Kingdom of the Planet of the Apes,” which added $5.4 million in its fifth weekend of release. It has grossed $150 million domestically and $360 million worldwide.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

  1. “Bad Boys: Ride or Die,” $56 million.

  2. ”The Garfield Movie,” $10 million.

  3. “If,” $8 million.

  4. “The Watchers,” $7 million.

  5. “Kingdom of the Planet of the Apes,” $5.4 million.

  6. “Furiosa: A Mad Max Saga,” $4.2 million.

  7. “The Fall Guy,” $2.7 million.

  8. “Lord of the Rings: The Fellowship of the Ring,” $2.4 million.

  9. “Lord of the Rings: The Two Towers,” $1.9 million.

  10. “The Strangers: Chapter 1,” $1.8 million.

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Service dogs help ease PTSD symptoms in US military veterans, researchers say

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Growing community of breast milk donors in Uganda gives mothers hope

KAMPALA, Uganda — Early last year, Caroline Ikendi was in distress after undergoing an emergency Caesarean section to remove one stillborn baby and save two others. Doctors said one of the preterm babies had a 2% chance of living.

If the babies didn’t get breast milk — which she didn’t have — Ikendi could lose them as well.

Thus began a desperate search for breast milk donors. She was lucky with a neighbor, a woman with a newborn baby to feed who was willing to donate a few milliliters at a time.

“You go and plead for milk. You are like, ‘Please help me, help my child,'” Ikendi told The Associated Press.

The neighbor helped until Ikendi heard about a Ugandan group that collects breast milk and donates it to mothers like her. Soon the ATTA Breastmilk Community was giving the breast milk she needed, free of charge, until her babies were strong enough to be discharged from the hospital.

ATTA Breastmilk Community was launched in 2021 in the Ugandan capital, Kampala, by a woman who had struggled like Ikendi without getting support. The registered nonprofit, backed by grants from organizations and individuals, is the only group outside a hospital setting in Uganda that conserves breast milk in substantial amounts.

ATTA, as the group is known, receives calls for support from hospitals and homes with babies born too soon or too sick to latch onto their mothers’ breasts.

More than 200 mothers have donated breast milk to support more than 450 babies since July 2021, with over 600 liters of milk delivered for babies in that period, according to ATTA’s records.

In a measure of efforts to build a reliable community, many donors have given multiple times while others help to find new ones, said ATTA administrator Racheal Akugizibwe.

“We are an emergency fix,” Akugizibwe said. “As the mother is working on their own production, we are giving (her) milk. But we do it under the directive and under the support of a lactation specialist and the medical people.”

She added: “Every mother who has given us milk, they are kind of attached to us. They are we; we are them. That’s what makes it a community.”

ATTA makes calls for donors via social media apps like Instagram. Women who want to donate must provide samples for testing, including for HIV and hepatitis B and C, and there are formal conversations during which ATTA tries to learn more about potential donors and motivations. Those who pass the screening are given storage bags and instructed in safe handling.

Akugizibwe spoke of ATTA’s humble beginnings in the home of its founder, Tracy Ahumuza, who would store the milk in her freezer. Ahumuza started the group amid personal grief: She hadn’t been able to produce breast milk for her newborn who battled life-threatening complications. Days later, after the baby died, she started lactating.

She asked health workers, “Where do I put the milk that I have now?'” Akugizibwe said. “They told her, ‘All we can do for you is give you tablets to dry it out.’ She’s like, ‘No, but if I needed it and I didn’t get it, someone could need it.'”

In the beginning, ATTA would match a donor to a recipient, but it proved unsustainable because of the pressure it put on donors. ATTA then started collecting and storing breast milk, and donors and recipients don’t know each other.

Akugizibwe said the group gets more requests for support than it can meet. Challenges include procuring storage bags in large quantities as well as the costs of testing. And donors are required to own freezers, a financial obstacle for some.

“The demand is extremely, extremely high,” Akugizibwe said, “but the supply is low.”

Lelah Wamala, a chef and mother of three in Kampala who twice has donated milk, said she was spurred to act when, while having a baby in 2022, she saw mothers whose premature babies were dying because they didn’t have milk.

Being a donor is a time-consuming responsibility, “but this is the right thing to do,” she said.

Via motorcycle courier on Kampala’s busy streets, breast milk from donors is taken to ATTA’s storage and delivered to parents in need.

ATTA’s goal is to set up a full-fledged breast milk bank with the ability to pasteurize. The service is necessary in a country where an unknown number of women suffer for lack of lactation support, said Dr. Doreen Mazakpwe, a lactation specialist who collaborates with ATTA.

Mazakpwe cited a range of lactation issues mothers can face, from sore nipples to babies born too sick or too weak to suckle and stimulate milk production.

If both mother and baby are healthy, “this mother should be able to produce as much milk as the baby needs because we work on the principle of supply and demand,” said Mazakpwe, a consultant with a private hospital outside Kampala. “So, in situations where there’s a delay in putting the baby on the breast, or the baby is not fed frequently enough … you can eventually have an issue where you have low supply.”

Mazakpwe said she advises mothers on how to establish their own supply within about a month of receiving donated breast milk, and sometimes all that’s needed is to hold the baby the right way. When mothers start lactating, it frees up supply for new ones who need ATTA’s help, she said.

Akugizibwe said their work is challenging in a socially conservative society where such a pioneering service raises eyebrows. Questions, even from recipients, include fears that babies who drink donated breast milk might inherit the bad habits of their benefactors.

In addition, “If you don’t breastfeed there is a lot of negativity,” said Ikendi, whose premature babies survived on donated milk. “Society looks at you as though you’ve just literally refused to breastfeed.”

She spoke of struggling even when she knew she had no choice after seeing her babies in the intensive care unit for the first time. Through the glass she saw they were so tiny, on oxygen therapy and bleeding from their noses. The babies, a boy and a girl, had been removed at seven months.

Ikendi’s babies received donated breast milk for two months.

One recent morning, an emotional Ikendi held her children as she described how the donated milk “contributed 100% to our babies’ growth.”

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Muslim schools caught up in France’s fight against Islamism

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Some US families opt to raise teens sans social media

WESTPORT, Connecticut — Kate Bulkeley’s pledge to stay off social media in high school worked at first. She watched the benefits pile up: She was getting excellent grades. She read lots of books. The family had lively conversations around the dinner table and gathered for movie nights on weekends.

Then, as sophomore year got under way, the unexpected problems surfaced. She missed a student government meeting arranged on Snapchat. Her Model U.N. team communicates on social media, too, causing her scheduling problems. Even the Bible Study club at her Connecticut high school uses Instagram to communicate with members.

Gabriela Durham, a high school senior in Brooklyn, says navigating high school without social media has made her who she is today. She is a focused, organized, straight-A student. Not having social media has made her an “outsider,” in some ways. That used to hurt; now, she says, it feels like a badge of honor.

With the damaging consequences of social media increasingly well documented, many parents are trying to raise their children with restrictions or blanket bans. Teenagers themselves are aware that too much social media is bad for them, and some are initiating social media “cleanses” because of the toll it takes on mental health and grades.

This is a tale of two families, social media and the ever-present challenge of navigating high school. It’s about what kids do when they can’t extend their Snapstreaks or shut their bedroom doors and scroll through TikToks past midnight. It’s about what families discuss when they’re not having screen-time battles. It’s also about persistent social ramifications.

The journeys of both families show the rewards and pitfalls of trying to avoid social media in a world that is saturated by it.

Concerns about children and phone use are not new. But there is a growing realization among experts that the COVID-19 pandemic fundamentally changed the relationship kids have with social media. As youth coped with isolation and spent excessive time online, the pandemic effectively carved out a much larger space for social media in the lives of American children.

Social media is where many kids turn to forge their emerging identities, to seek advice, to unwind and relieve stress. In this era of parental control apps and location tracking, social media is where this generation is finding freedom.

It is also increasingly clear that the more time youth spend online, the higher the risk of mental health problems.

Kids who use social media for more than three hours a day face double the risk of depression and anxiety, according to studies cited by U.S. Surgeon General Vivek Murthy, who issued an extraordinary public warning last spring about the risks of social media to young people.

The Bulkeleys and Gabriela’s mother, Elena Romero, both set strict rules starting when their kids were young and still in elementary school. They delayed giving phones until middle school and declared no social media until 18. They educated the girls, and their younger siblings, on the impact of social media on young brains, on online privacy concerns, on the dangers of posting photos or comments that can come back to haunt you.

At school, on the subway and at dance classes around New York City, Gabriela is surrounded by reminders that social media is everywhere — except on her phone.

Growing up without it has meant missing out on things. Everyone but you gets the same jokes, practices the same TikTok dances, is up on the latest viral trends. When Gabriela was younger, that felt isolating; at times, it still does. But now, she sees not having social media as freeing.

“From my perspective, as an outsider,” she says, “it seems like a lot of kids use social media to promote a facade. And it’s really sad.”

There is also friend drama on social media and a lack of honesty, humility and kindness that she feels lucky to be removed from.

Gabriela is a dance major at the Brooklyn High School of the Arts. Senior year got intense with college and scholarship applications capped by getting to perform at Broadway’s Shubert Theatre in March as part of a city showcase of high school musicals.

“My kids’ schedules will make your head spin,” Romero says. On school days, they’re up at 5:30 a.m. and out the door by 7. Romero drives the girls to their three schools scattered around Brooklyn, then takes the subway into Manhattan, where she teaches mass communications at the Fashion Institute of Technology.

In New York City, it’s common for kids to get phones early in elementary school, but Romero waited until each daughter reached middle school and started taking public transportation home alone.

In the upscale suburb of Westport, Connecticut, the Bulkeleys have faced questions about bending their rules. But not for the reason they had anticipated.

Kate was perfectly content to not have social media. Her parents figured at some point she might resist their ban because of peer pressure or fear of missing out. But the 15-year-old sees it as a waste of time. She describes herself as academic, introverted and focused on building up extracurricular activities.

That’s why she needed Instagram.

“I needed it to be co-president of my Bible Study Club,” Kate explains.

As Kate’s sophomore year started, she told her parents that she was excited to be leading a variety of clubs but needed social media to do her job. “It was the school that really drove the fact that we had to reconsider our rule about no social media,” says Steph Bulkeley, Kate’s mother.

Schools talk the talk about limiting screen time and the dangers of social media, says her dad, Russ Bulkeley. But technology is rapidly becoming part of the school day. Kate’s high school and their 13-year-old daughter Sutton’s middle school have cell phone bans that aren’t enforced. Teachers will ask them to take out their phones to photograph material during class time.

The Bulkeleys aren’t on board with that but feel powerless to change it.

Ultimately they gave in to Kate’s plea for Instagram because they trust her, and because she’s too busy to devote much time to social media.

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Netflix’s recipe for success includes ‘secret sauce’ spiced with tech savvy

LOS GATOS, California — Although its video streaming service sparkles with a Hollywood sheen, Netflix still taps its roots in Silicon Valley to stay a step ahead of traditional TV and movie studios.

The Los Gatos, California, company, based more than 300 miles away from Hollywood, frequently reaches into its technological toolbox without viewers even realizing it. It often just uses a few subtle twists on the knobs of viewer recommendations to help keep its 270 million worldwide subscribers satisfied at a time when most of its streaming rivals are seeing waves of cancelations from inflation-weary subscribers.

Even when hit TV series like “The Crown” or “Bridgerton” have wide appeal, Netflix still tries to cater to the divergent tastes of its vast audience. One part of that recipe includes tailoring summaries and trailers about its smorgasbord of shows to fit the personal interests of each viewer.

So, someone who likes romance might see a plot summary or video trailer for “The Crown” highlighting the relationship between Princess Diana and Charles, while another viewer more into political intrigue may be shown a clip of Queen Elizabeth in a meeting with Margaret Thatcher.

For an Oscar-nominated film like “Nyad,” a lover of action might see a trailer of the title character immersed in water during one of her epic swims, while a comedy fan might see a lighthearted scene featuring some amusing banter between the two stars, Annette Bening and Jodie Foster.

Netflix is able to pull off these variations through the deep understanding of viewing habits it gleans from crunching the data from subscribers’ histories with its service — including those of customers who signed up in the late 1990s when the company launched with a DVD-by-mail service that continued to operate until last September.

“It is a secret sauce for us, no doubt,” Eunice Kim, Netflix’s chief product officer, said while discussing the nuances of the ways Netflix tries to reel different viewers into watching different shows. “The North Star we have every day is keep people engaged, but also make sure they are incredibly satisfied with their viewing experiences.”

As part of that effort, Netflix is rolling out a redesign of the home page that greets subscribers when they are watching the streaming service on a TV screen. The changes are meant to package all the information that might appeal to a subscriber’s tastes in a more concise format to reduce the “gymnastics with their eyes,” said Patrick Flemming, Netflix’s senior director of member product.

What Netflix is doing with its previews may seem like a small thing, but it can make a huge difference, especially as people looking to save money start to limit the number of streaming services they have.

Last year, video streaming services collectively suffered about 140 million account cancelations, a 35% increase from 2022 and nearly triple the volume in 2020, when the COVID-19 pandemic created a boom in demand for entertainment from people corralled at home, according to numbers compiled by the research firm Antenna.

Netflix doesn’t disclose its cancelation, or churn rate, but last year its streaming service gained 30 million subscribers — marking its second-biggest annual increase behind its own growth spurt during the 2020 pandemic lockdowns.

Part of last year’s subscription growth flowed from a crackdown on viewers who had been freeloading off Netflix subscribers who shared their account passwords. But the company is also benefiting from the technological know-how that helps it to keep funneling shows to customers who like them and make them think the service is worth the money, according to J. Christopher Hamilton, an assistant professor of television, radio and film at Syracuse University.

“What they have been doing is pretty ingenious and very, very strategic,” Hamilton said. “They are definitely ahead of the legacy media companies who are trying to do some of the same things but just don’t have the level of sophistication, experience nor the history of the data in their archives.”

Netflix’s nerdy heritage once was mocked by an entertainment industry that looked down at the company’s geekdom.

Not long after that put-down, Netflix began mining its viewing data to figure out how to produce a slate of original programming that would attract more subscribers — an ambitious expansion that forced Time Warner (now rolled into Warner Bros. Discovery) and other long-established entertainment companies such as Walt Disney Co. into a mad scramble to build their own streaming services.

Although those expansions initially attracted hordes of subscribers, they also resulted in massive losses that have resulted in management shakeups and drastic cutbacks, including the abrupt closure of a CNN streaming service. 

What Netflix is doing with technology to retain subscribers to boost its fortunes — the company’s profit rose 20% to $5.4 billion last year — now is widening the divide with rival services still trying to stanch their losses.

Disney’s 4-year-old streaming service recently became profitable after an overhaul engineered by CEO Bob Iger, but he thinks more work will be required to catch up with Netflix.

Netflix isn’t going to help its rivals by divulging its secrets, but the slicing and dicing generally starts with getting a grasp on which viewers tend to gravitate to certain genres — the broad categories include action, adventure, anime, fantasy, drama, horror, comedy, romance and documentary — and then diving deeper from there.

In some instances, Netflix’s technology will even try to divine a viewer’s mood at any given time by analyzing what titles are being browsed or clicked on. In other instances, it’s relatively easy for the technology to figure out how to make a film or TV series as appealing as possible to specific viewers.

If Netflix’s data shows a subscriber has watched a lot of Hindi productions, it would be almost a no-brainer to feature clips of Bollywood actress Alia Bhatt in a role she played in the U.S. film, “Heart of Stone” instead of the movie’s lead actress, Gal Gadot.

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Meloni joins cultural elite celebrating Italian opera’s recognition as a world treasure

VERONA, Italy — Italian Premier Giorgia Meloni joined top political and cultural figures at Verona’s ancient Arena amphitheater Friday night for an open-air celebration of Italian lyric opera’s recognition by UNESCO as a global cultural treasure.

Conductor Riccardo Muti presided over an orchestra of 170 musicians from Italy’s 14 opera houses, joined by over 314 choral singers and a cast of global star opera stars who delivered a greatest hits of Italian opera from Verdi to Puccini, Donizetti to Bellini for an appreciative crowd. La Scala’s two star dancers, Roberto Bolle and Nicoletta Manni, also performed.

“I am here to testify to my enthusiasm and my pride for the fact that Italian lyric opera has received this great recognition,” Muti told the crowd. “Of course, this is an important moment, because recognition is never a point of arrival but a point of departure.”

“The great masterpieces are our heritage, which we Italians have given to the world,” Muti added in a prepared message for the television audience.

While UNESCO included Italian opera on its intangible cultural heritage list in December, the Arena proved a fitting place to celebrate the milestone. The ancient stone amphitheater built by the Romans is home to a popular summer opera festival that for generations has made opera accessible to the uninitiated with lavish productions. More than half of the 400,000 spectators at the Arena each summer are foreigners.

“We have brought together the entire Italian opera system to celebrate, together with the great singers of the world,” said the Arena’s deputy artistic director, Stefano Trespidi. “I am convinced that this evening will bring benefits to the entire music and opera system.”

Joining Italian opera stars like Luca Salsi, Francesco Meli and Vittorio Grigolo were international stars including German tenor Jonas Kaufmann, Australian soprano Jessica Pratt and Peruvian tenor Juan Diego Florez. Russian soprano Anna Netrebko canceled at the last minute due to illness.

Though a previous center-left government prepared the UNESCO bid for Italian lyric opera, the recognition has been embraced by Italy’s far-right-led government. Besides Meloni, also attending the gala were Culture Minister Gennaro Sangiuliano — who has set out to replace foreign opera house directors with Italians — and Senate speaker Ignazio La Russa, both members of her Brothers of Italy Party.

The loudest applause was reserved for Italy’s nonpartisan president, Sergio Mattarella. And Muti seemed to be making a point against Eurosceptics on the far-right when he transitioned from the Italian anthem, with its “Brothers of Italy” refrain echoing the name of Meloni’s party, to Beethoven’s Ode to Joy, which is the European Union anthem.

Europeans are voting for European Parliament seats in an election that concludes Sunday and could determine whether far-right parties will have a greater say in the direction of the 27-member bloc.

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